New Fashion Line Improves Gap Jeans
The release of the new Gap jeans collection has helped to boost demand and sales for Gap. The range which is primarily for children was introduced into Gap stores at the end of July and has proved a great success for the company.
The new fashion line is called the 1969 Premium range, and the company are trying to focus on style but also incorporating comfort and quality. This new style of gap jeans is fantastic for kids, they have not forgotten the qualities children need from a pair of jeans and have accommodated for this.
The starting price for a pair is $19.50 which is about average for a quality pair of children’s jeans but you really do get your money’s worth.
Gap Vice president Mark Breitbard said,
“In building the collection we put a lot of emphasis on what’s important to kids and their parents – quality, versatility, and a range of fits and washes. Simply put, we’ve got the best fitting premium jeans for kids at an accessible price point.”
It was the thought process put into the design features that has impressed so many parents and help boost their sales. The new fit blocks and adjustable waistline help to get a pair of jeans that will last longer and save the parents money.
Baby Gap has also launched a new range of 1969 jeans that have also been selling well. The new popular ranges of jeans is a good sign for Gap at a time when retail in general is really starting to feel the pinch.
