Google Changes Favour Big Brands
Google have confirmed recent speculation they have made significant changed to their algorithm. The new changes mean a single domain can dominate the first page of the search results. The SEO world stated to notice these changes appearing over the past year but Google would not comment on any of the changes.
It became real when Google applied for a patent that help recognise when a search query involves a particular entity, and if that entity can be associated with a specific website, it may show multiple results.
To make this more simple to understand go on to Google and search Apple, Reuters News or Dell Help, they will show the same domain dominating the majority of the search results. This is a significant change in Google’s search engine, before there would be two or three results for the priority domains.
A Google spokes person said,
“We’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, we’ll now show more results from the relevant site.”
The change seems to put more of a focus on the searcher, the search engine is asking them to think a bit more when they search. The move is going to cause a lot of problems for affiliate firms that were using sites to try and rank on the first page of these search terms.
However the move has received a large amount of criticism. Many people believe the firms who have been knocked off page one will now be forced to use pay per click and Google will reap the benefits
There is no doubt there is less choice on the front page on these search terms and we will have to wait and see if this is a good or bad thing for users.
